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Pharmacy advertising wins Best of Year Press Campaign Award

A School of Pharmacy advertising campaign has taken out the prestigious Best of Year Press Campaign award at the annual Campaign Brief Awards.

The campaign was produced by Marketforce in conjunction with Health Sciences Marketing and the School of Pharmacy. It featured striking press advertisements, which were designed to raise awareness of the Bachelor of Pharmacy and Master of Pharmacy (Graduate Entry) courses at Curtin and to encourage the target audience to register for the pharmacy information evening, which was held on Tuesday 26 May 2016.

The ads took out the Best of Year Press Campaign award at the annual Campaign Brief Awards.
The ads took out the Best of Year Press Campaign award at the annual Campaign Brief Awards.

The press advertisements featured in metropolitan newspapers and were part of a broader advertising campaign, which incorporated radio advertising, Facebook, Student VIP and AdWords.

The ads were designed to raise awareness of the Bachelor of Pharmacy and Master of Pharmacy courses at Curtin.
The ads were designed to raise awareness of the Bachelor of Pharmacy and Master of Pharmacy courses at Curtin, and the benefits of a career in pharmacy.

The campaign was very successful, with a 59 per cent increase in registrations for the information evening and a 167 per cent increase in attendance (from 2014 to 2015).

 

The campaign was very successful in increasing registrations for, and attendance at, the pharmacy information evening.
The campaign was very successful in increasing registrations for, and attendance at, the pharmacy information evening.

The press campaign has also been submitted for an Australian Marketing Institute Award. Finalists for the awards will be announced in September, 2016.